They are also more likely to respond to Facebook messages. No worries! When posting on different pages make sure you post as your business and not your personal account. Stream live video with Facebook Live. The intimacy and immediacy of live video create the sense for your viewers that they are getting a behind-the-scenes peek at the real you — as well as enticing them to stick around to watch much longer than they would a regular video, because of the unpredictability of live video.
Create a community. It provides you a group of people who are constantly connected to you, and are open to hearing your message. Engage with people authentically, whether that means writing on their walls, responding to their comments on your own, conversing in groups, or introducing people to each other. You just have to know the right strategies in order to be able to continue to do so for free.
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Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Help Center. Your progress on this course. Introduction to Page Promotions.
Boost Your Post. Boost Your Event. Promote Your Business Locally. Promote Your Website. Promote Your Call-to-Action Button.
Promote Your Page. Get More Leads. Edit and Manage Your Live Ads. Measure Your Promotion's Success. Optimize Your Promotions. What are Page promotions? Why run Page promotions? Features of Page promotions Select the headings below to reveal more. Create ads quickly. Find the right audience. Reach people where they are. Set your budget and duration. Manage ads on the go. Get detailed performance reports right from your Page.
There are several types of Page promotions Let's go over the types of Page promotions. Select each of the promotion types below to see an example.
Boost a Post. Get more people to see and engage with your Page posts. Boost an Event. Drive awareness and sell tickets to your event. Get more Likes, comments and shares. Promote your Call-to-Action Button. Drive the Page action most important to you. Encourage people nearby to visit your business's location. Get More Website Visitors. Create an ad to send people to your website.
Ongoing Promotions. Continually promote your Page available after you've used the customized advertising plan. Request contact details from potential new customers. We recommended:. Do you want to generate leads and find new customers? We recommend:. Do you want to increase online sales? Get started Before you can run ads from your Facebook Page, there are a few things you need to do.
Create a Facebook Page. Have the right Page role. Choose your promotion type. Gather your creative optional. Add a payment method. You can set up a budget limit to stay in control of your ad spend. While the post is boosted, you will not be able to edit the text, link, image, or video. You can only edit the audience, budget, duration, and payment method — not the post itself.
In fact, if you click on the three dots icon you usually click to edit a Facebook post, you will see the option to edit the post is simply not there. In some cases, it might be easier to simply delete your post and start over. However, if you have already got likes, comments or shares of your boosted post, this method allows you to retain that engagement. If you work with influencers or other brand advocates to create branded content, you might want to boost posts they create in which they mention and tag your brand.
Source: Facebook. Click View Results from any boosted post to get detailed metrics about how the post is performing. Over time, you can refine your boost post strategy to get a better return on investment. Facebook research shows that ads developed through testing cost less over time.
People learning about your brand for the first time may be more likely to trust your content if they see plenty of existing engagement from others. You can find out which organic posts are performing best and are therefore worthy of a boost by checking analytics on the Insights tab for your Facebook business page.
You can also check for high-performing content in Hootsuite Analytics. You can also choose an Instagram post to boost to Facebook. Boost your Facebook posts and manage your other social media channels in the same easy-to-use dashboard with Hootsuite. Get Started. Schedule, engage, analyze, perform. In this social media advertising guide, learn how to use various types of social media ads to achieve real business results while maximizing your spend.
It's not too hard to create successful Instagram ads, as users are already primed to shop on the platform. We could have SWORN you were someone who wanted to blow your competition out of the water on social media. Our bad. Skip to content Boosting a Facebook post is a great way to combat declining organic reach and get your content in front of the right people.
Table of Contents. What is a Facebook boosted post? Benefits of boosting a Facebook post.
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