In May , Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. Now in May of , Twitter has reopened verification for public figures and accounts of high interest in the previously mentioned categories. Now that verification is reopened, Twitter has a few requirements about the presence, activity and profile status of the accounts applying to be verified.
Considering the overwhelming interest in verification, Twitter needs to set some fundamental benchmarks on what types of accounts benefit from verification. To help accounts in the specific six categories mentioned above, the social network provides a large amount of detail on their official verification help center , so be sure to confirm the specific details for your industry or niche before applying.
In general, there are a few key steps to demonstrate the authenticity and notability of your account:. Fortunately, the categories and requirements tie directly into the steps of the new verification process on Twitter, so once you have this information squared away, you are well on your way to applying for the blue checkmark badge.
If you feel your brand or influencer profile is all ready to begin the verification process, the steps to get started are now actually fairly simple. The Twitter verification process is now self-serve from within the platform. The next step after choosing your category will vary depending on what you chose. For example, individuals in entertainment may need to verify their status with IMDB credits, journalists by linking to recent articles and activists or influencers will need to meet follower and mention thresholds.
If your application is approved, the blue badge will appear automatically with no other steps needed from you. If your profile still needs a boost in some key areas, check out these guides to learn more about getting the most out of your Twitter presence:. Learn more about developing a solid Twitter strategy so your brand can be more active on Twitter.
Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Send us an email. Twitter users can only get this official badge once their account is manually reviewed and verified by Twitter. When you get verified on Twitter, that signals to users that your profile is credible and authentic.
Many different accounts can be considered for verification. That includes accounts used by businesses, politicians, celebrities, musicians and artists, influencers, journalists and more. Bonus: Download the free day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. The blue Twitter verification badge signals the platform recognizes an account as real, credible, authentic and of interest to the public.
Only Twitter can verify accounts and add the blue checkmark badge to profiles. That will get you suspended. Find more details on things not to do below. Twitter states that sometime in , they will open up the verification program to new categories, including academics, scientists and religious leaders. Source: Twitter. A complete account is now one that has all of the following:. Simply head to the Account information page in Settings and scroll down to Request verification :.
Applications will be reviewed by humans with the help of some automated verification processes. Twitter also plans to include a demographic survey to the application to assess the equity of the verification program. Following these tips will also help increase your Twitter following! Being active on Twitter is one of the most important ways to increase interest in the content your brand shares. You want your Twitter account to look good and reflect your brand.
An optimized Twitter account will also use high-quality images for the profile picture and heading picture. And both will reflect your brand. Take optimization one step further by pinning your top tweet. That way users visiting your profile for the first time will see your best, or most timely, content. For example, Nike uses its logo for its Twitter profile picture. It uses its slogan for the header photo. Part of having a credible presence on Twitter comes down to how your brand engages with other accounts.
Ask questions, try Twitter polls and mention other verified accounts to bring them into the conversation. For example, Coca-Cola is showing its commitment to the Black Lives Matter movement by participating in the conversation and using the BlackLivesMatter hashtag. Starting Thursday, Twitter users around the world can apply for verification within the Twitter app, under an updated set of guidelines the company released in December At the same time, Twitter will also, on a case-by-case basis, unverify accounts that violate its rules.
The new process creates a more public system for people to get verified on Twitter, which is an important form of social currency for pop culture stars, journalists, and world leaders alike. Currently, more than , people are verified on Twitter. To be eligible to get verified, you have to belong to one of the following six categories:. Anyone can sign up to become Twitter verified in the Accounts Setting tab of the app.
Once you submit your request, Twitter says it will give you a response within a few days, or up to a few months, depending on the queue. For each category, Twitter has specific criteria that determine eligibility. Twitter said it plans to also add categories for academics, scientists, and religious leaders some time in the next year.
In the past, Twitter has exempted politicians like former President Donald Trump from its normal rules when it determined those tweets to be newsworthy and in the public interest. That prompted a lot of criticism of Twitter.
Soon after, the company took away verification from Kessler, white nationalist Richard Spencer , and a handful of other extremists, and announced it was pausing its entire process to rethink its policy on the matter. In November , Twitter shared a draft policy for a new verification process and asked for public comment on the matter.
The company received 22, survey responses in two weeks.
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