Thanks for reading this article — I hope you found it helpful. Thomas Griffin President of OptinMonster. Hemalatha April 2, at am. Nathan Thompson April 2, at am. Shayur Maharaj December 17, at am. Great piece with some extremely insghtful points. Add a Comment Cancel reply We're glad you have chosen to leave a comment. Get Started Now. Today, there are over million blogs on Tumblr alone, and there are millions more on other platforms. While there are some reliable statistics on the number of blogs in , things have changed dramatically with the rise of services like Tumblr, WordPress, Squarespace, Medium and more.
The total number of blogs on Tumblr , Squarespace , and WordPress alone equals over million. In actuality, the total number of blogs in the world likely greatly exceeds this number. We do know that content is being consumed online more widely, more quickly, and more voraciously than ever before. According to WordPress , The average B2C blogger or content marketer uses 4 digital tools or technologies to help manage their content marketing efforts. Headlines are critically important: most people only read the first 2 words of a title or headline before deciding whether to continue reading.
And this group is much less likely to report getting strong results than bloggers who always check their analytics. Classifying headlines into 5 different types, here are the percentages of each that people say they find most interesting :. Blog posts with 12 — 18 words or 80 — 95 characters in the title get the most engagements on Facebook. Article titles with between 6 and 13 words attract the most traffic. The most successful blogs make people want to spread the word.
According to a New York Times survey about online sharing habits, the top 5 reasons people share articles via social media or email are:. These are the most common formats B2C and B2B marketers use to distribute their blog posts and other content:. Automated confirmation emails e. Aside from blog posts, these are the most popular types of content created by B2C and B2B marketers:.
YouTube also gets more than 2x the searches of Amazon and 3x the searches of Facebook. The 1 reason cited for not measuring ROI is that it is too difficult. Of all content types, written articles still get the most engagement on social media followed by videos and images. Domain extensions matter :. Over million people visit WordPress blogs each month , viewing over More than Tumblr skews young: over a quarter And nearly half Medium is also growing quickly as a blogging platform : almost 1 in 10 marketers plans to start using it in the next year.
People search on Google an estimated billion times per year in the US alone. Google gets more than 2 trillion searches per year worldwide. People compare and cross-reference multiple webpages and blog posts to see which one is best. To help, we dive deep into the components that make up a successful blog post.
Hover over each element of the blog post below to learn more about the elements that make up a solid article. The same goes for content that is organized with headers and separated with visuals. Below are some additional statistics around the anatomy of a successful blog post. With over half the population searching the web every day, blogging has become a popular way to make money. In , blog posts reigned as the most popular form of content. Blogging is a critical part of any digital marketing strategy.
From the number of blog posts written a day to the most popular types of content formats, we cover the top blogging statistics to keep in mind. From fashion and finance to travel and parenting, there are a variety of different blog types out there. In fact, there are around 3. If you look hard enough, you can find a blog for just about anything. Finding a topic to blog about and solidifying your niche is an important part of creating a successful blog online.
However, just how long and comprehensive your article is depends on your market. If you run a home and garden blog, you may benefit more from shorter articles with images. They looked at the top 20 traffic-yielding articles from each industry and determined the most popular types of content present. Below is a high-level view of their findings. No one wants to read a big block of text. Multimedia — such as video, images, infographics, eBooks, and more — is becoming more and more prevalent in marketing strategy.
Not only does this make your content visually appealing, but there are SEO benefits that can help it rank better in search engines.
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